Personal information you choose to submit
Submitting personal information (name, address, telephone number, email address, etc.) is voluntary and is not required to access information on our website. If you choose to provide Mather Hospital with personal information — for example by completing a “Contact Us” form, requesting an appointment, signing up for an event, or completing a survey — we may use that information to respond to your message and/or help us get you the information or services you requested.
Information we collect passively
When you browse through our website, we use a number of tools to gather and store information about your visit, including:
Google’s Universal Analytics: Mather Hospital uses Google’s Universal Analytics (UA) software to gather and store information about your visit. However, this information cannot be used to identify you as an individual. It is only used in aggregate to help understand how well our site is meeting the needs of our users and how we can best improve its performance. The aggregate data is only available to our Digital Strategy team and select staff members who require access to perform their job duties. The basic information we collect includes:
The date and time of your visit to our website
The pages and documents you viewed on our website
The URL of the website you visited prior to ours
The type and version of your web browser and operating system
Your location at the time of your visit, down to the city-level
The Google Analytics Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.
Tools used to customize your experience
Google AdWords: Mather Hospital uses Google AdWords to provide online advertisement delivery and tracking. Mather Hospital may employ tools provided by Google AdWords to support display advertising, including remarketing, Google Display Network Impression Reporting, data collection via advertising cookies and anonymous identifiers, the DoubleClick Campaign Manager integration and/or Google Analytics Demographics and Interest Reporting. In general, this means that third-party vendors, including Google, may show Mather Hospital ads on sites across the internet based upon visits to Mather Hospital’s website. To implement these tools, Mather and third-party vendors, including Google, use first-party cookies and third- party cookies together to inform, optimize, and serve ads based on past visits to Mather Hospital’s website. The Google AdWords Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.
Google Analytics: Mather Hospital may employ tools provided by Google Analytics to support display advertising, including remarketing, Google Display Network Impression Reporting, data collection via advertising cookies and anonymous identifiers, the DoubleClick Campaign Manager integration and/or Google Analytics Demographics and Interest Reporting. In general, this means that third-party vendors, including Google, may show Mather Hospital ads on sites across the Internet based upon visits to Mather Hospital websites. To implement these tools, Mather and third-party vendors, including Google, use first-party cookies and third- party cookies together to inform, optimize, and serve ads based on past visits to Mather Hospital’s website. The Google Analytics Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.
Understanding cookies
Websites can automatically place small text files, known as “cookies,” on the computers of their visitors. So long as they do not expire or get deleted, cookies identify the unique browser used by the visitor. On each subsequent visit to the website, the visitor’s browser will retrieve the cookie, allowing us to aggregate the number of return visitors. Mather Hospital uses “cookies” to test and optimize our website design and content. We use two types of cookies on our websites:
We use session cookies to gather data for technical purposes, such as improving navigation through our website and generating statistics about how the website is used. Session cookies are temporary text files that expire when you leave our website. When cookies expire, they are automatically deleted from your computer. We do not use session cookies to collect personal information, and we do not share data collected from session cookies.
We use multi-session cookies, or persistent cookies, to customize our website for frequent visitors and to test variations of website design and content. Multi-session cookies are cookies that are stored over more than a single session on your computer. We do not use multi-session cookies to collect personal information, and we do not share data collected from multi-session cookies. Our multi-session cookies are set to expire no more than two years after your last visit to our website. After two years, they are automatically deleted from your computer. Mather Hospital is unable to identify an individual by using such technologies.
Blocking session cookies from your computer will not affect your access to the content and tools on our website. Blocking multi-session or persistent cookies may affect the personalization of the information on those sites.